BBC ARQUITECTOS. THE RENOVATION OF THE RETAIL
Interview by Erika Gagliardini
More than 2000 years ago the roman architect Vitruvius defined the three fundamental requirements of every building: functionality, sturdiness and aesthetic. After two millenniums our edifices have the same features. A well-planned project is not only a matter of taste or style, but also a synthesis of the elements responding the main principle: to give each place a charming look. The ‘good design’ can increase the fame of the brand and give an important contribution to the city’s vitality. Hereunder a presentation of some project interventions which aim to be a distinct voice underlining the changes of places.
A deep renovation of the retail distribution, of the individual ways of conceiving retail spaces, a renewal which bounds planners to re-design a new visual merchandising model.
Besides the 10.000sqm offices, the clothing production is distributed in 40 shops located in the various Argentinian districts, each of which has an own structure and personality. These buildings are joined only by their logo.
Which shop was the most significant?
Each point of sale has its personality but the most emblematic, for its three business unities, is the one located in the Rio Negro district, Argentina. The surface structures in a space dedicated to the shop and in other two smaller areas occupying the body of the rectangular edifice. A body, whose articulation is due to sequence of spaces, the main and the secondary ones, underlined by the openings on the patio and by the perspective light coming from the skylights: these elements mark the diagonal paths, defined by the containment. The space beyond is dedicated to the storage and the fitting rooms are on the sides. This organization create a translucent perspective, which allows to enjoy the
sight on the garden.
As the area is the sum of three spaces, how did you manage to organise the external view?
The façade of the building looks like a solid unit, asymmetric, made up of independent frames and covered by glass and foil, in order to adapt to the different requests.
Which solution did you opt for, to roof the building?
The insufficient precipitations have allowed us to install a butterfly roof, with a slope towards the centre, in order to obtain different heights from the surrounding buildings.
The operative way and the adopted solutions, both aesthetic and technical, will influence the future shops, taking this model as an example.
A space can be lacking in a strong connotation: how do you intervene to give personality to a location?
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