L O N D O N
James Soane, Project Orange
NH Hotel Group has announced that its debut Nhow property in the UK will form part of London’s 250 City Road development. Following hotels in Berlin, Rotterdam, Milan and Marseille, the brand’s Project Orange-designed Nhow London will follow a theme of ‘London Reloaded’, with interiors drawing influence from traditional British icons including the Royal Family, London landmarks and the Underground transit system. Comprising 190 guestrooms across eight storeys – and incorporating visual elements including a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights reminiscent of the capital’s church bells – the hotel will combine bold colours, contemporary art and graffiti-inspired aesthetics with a focus on technology. Elsewhere, the hotel’s F&B programme features The Bell – a reimagining of the traditional British pub for its youthful target audience – whilst a bar, gym and three meeting rooms titled Laboratories will form its spine of leisure and event facilities. “Located in a district marked by an industrial past and technological future, Nhow soaks up those contracts and plays with them in an unconventional and disruptive way,” states Project Orange’s description of the hotel. “The concept provides a space where tradition and innovation collide, and old London is reloaded.” Joining the Foster + Partner’s designed, Berkeley-developed 250 City Road Development – a triangular site between the city’s Angel and Old Street stations – Nhow London’s guests will be in close proximity to a combination of residential, retail and F&B elements, all designed to naturally conserve energy and minimise noise.